CLIENT CASE STUDY
Ripple VAs Achieved in Months What Masteri Group Ltd Struggled With for Almost a Decade
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Michael Tabirade
For nearly a decade, Michael Tabirade, CEO of Masteri Group Ltd, struggled to consistently close clients due to the lack of an effective content marketing system. With limited time and resources, he found himself unable to scale his brand and convert prospects into paying customers. However, after partnering with Ripple VAs, specifically April, his content strategy took a transformative turn. This case study explores how structured content marketing efforts led to increased visibility, engagement, and revenue growth.
Case/Problem:
Michael faced a significant challenge: despite his expertise and offerings, he lacked a system for brand awareness and lead conversion. Without an efficient way to produce and distribute content, he struggled to close clients regularly.
His social media and content marketing efforts were inconsistent, limiting his business growth.
The
Findings/Analysis
Upon partnering with April Moner from Ripple VAs, Michael witnessed a dramatic shift in his brand’s reach and performance. Key improvements included:
Explosive YouTube Growth. A record-breaking 2.7K increase in subscribers in February alone, alongside 1.5 million impressions, an unprecedented achievement for his channel.
Viral Content Success. A YouTube video reached 68.5K views, shattering his previous highest of 21K.
Direct Business Impact. Within weeks, 10 new client bookings were secured from organic YouTube searches
Monetization Wins. Sales conversions included a CV + LinkedIn writing service sale (£150) and Life Management System Notion toolkit sale.
LinkedIn Influence. Video shorts gained 100,000+ impressions, further strengthening his professional presence.
Streamlined Content System. A structured Google Sheets-driven content calendar provided clarity and efficiency in content planning and execution.
Recommendations:
Michael highly recommends Ripple VAs to other business owners seeking growth through structured content marketing. He highlights three key benefits of the service
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Time Savings. Delegating content creation freed him to focus on higher-value tasks.
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Leadership Development. The support system helped him refine his strategic direction.
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Faith-Based Partnership. Working with a team aligned in values and communication motivated him to push his business further.
The
Conclusion:
In just months, Ripple VAs transformed Michael’s content marketing efforts, significantly boosting his brand presence, engagement, and revenue opportunities. From struggling to close clients to implementing a seamless content system, Michael’s business is now on a trajectory of sustained growth. His success story underscores the power of outsourcing to the right team — one that listens, strategizes, and delivers impactful results.